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The most crucial component of marketing your business online today, and more specifically with SEO, is the content that is being created and published on behalf of your business or organization. Content is at the foundation of all online marketing activities. Read More

A few weeks ago I was pulling monthly SEO reports for a client, all of which includes organic traffic reports, social referral reports and a look at how content on their blog is doing, among other things. Read More

While it’s true that SEO is a long term process and you aren’t going to see an immediate ROI, that doesn’t mean that there is no way track the success of the campaign. Throughout the duration of the campaign, it’s important to check on your Analytics to make sure that things are trending ... Read More

Writing great content is only half the battle. You also have to right great content that gets your audience interested and invested in your brand. It doesn’t matter how well-written or researched a piece of content is if it doesn’t interest your target audience; this is about them and their needs. Read More

SEO clean up doesn’t work like spring cleaning. You need to do it whenever it’s necessary as opposed to only once a year. Because the search engines are constantly tweaking their algorithms and the rules are always changing, an SEO campaign needs to evolve over time as well. Read More

Many B2B companies use their long-form content, such as white papers and on-demand webinars, as a form of lead generation. Readers simply give their email address in exchange for access to this gated content and they get great (hopefully!) information and the B2B website gets a new email address ... Read More

SEO has changed a great deal in even just the relatively short time period that it has existed as a beneficial way to market your business. Originally the focus was on gaining backlinks and utilizing keyword anchor text to tell the search engine spiders what a page was about. Read More

SEO is an important component of an online marketing strategy. After all, when people are looking for the products or services that you provide the first place that they go online is to the search engines. Read More

Social media is a crucial component of online marketing today. Essentially, it’s where people are spending the majority of their time online. People have numerous social accounts and are using social media for many reasons. Read More

While certainly not the most fun or glamorous aspect of SEO, a link audit is a necessary component that should be conducted on a regular basis. The inbound links that point to your site serve multiple purposes. In addition to generating traffic to your website, they also help to tell a story to ... Read More