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A B2B SEO strategy relies on content. This is nothing new. Content is what informs target audience members and encourages B2B decision makers to select the product or service that you provide. Read More

When it comes to SEO success site owners have to be patient. As frustrating as it is to hear, SEO is a long term process that builds on itself over time. Momentum doesn’t come quick or easy but you have to remember that every little win each month (a few extra visitors, new keywords or r... Read More

Word on the street is that Penguin 2.0 will be coming to a Google organic search result near you very shortly. If you aren’t familiar with the Google Penguin algorithm update, it was first launched in the spring of 2012 and targeted websites that were using low quality (spammy) link building tactic Read More

Let’s start with a very basic marketing question that I’m sure most B2B marketers can answer—what other companies are your biggest competition offline? Who are you neck and neck with when it comes to reaching your target audience? Read More

Online press release distribution has long been a staple of an SEO campaign. We use it as a part of our own link building efforts and for our clients. Writing a press release and submitting it through a paid distribution service provides an opportunity to publish branded content that includes ... Read More

Inbound links from relevant and authoritative sites are an important component of SEO. These inbound links help to convey to the search engines that your site provides something valuable and can be trusted. Read More

Instead of focusing on rank (which fluctuates and is based on too many variables to be an accurate measurement of SEO success) we always tell our SEO clients to pay more attention to visitor growth. Read More

Recently I had the chance to interview SEO expert Ian Lurie. Ian is the founder and CEO of Internet Marketing agency Portent Inc. He co-published Web Marketing All-In-One for Dummies and wrote the sections on SEO, blogging, social media and web analytics. Read More

The decision to hire an SEO company isn’t made lightly. The types of businesses that hire a firm as opposed to hiring someone in house to do the work typically have a limited budget and SEO work requires a significant investment. Read More

An SEO campaign is an ongoing process. It’s not like a one off promotion or advertising campaign that runs for a limited amount of time. Therefore, it’s true that there really are no “hard, fast” deadlines but at the same time, the longer that you put things off the longer it will take to see ... Read More