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A content marketing strategy is essential for online marketing success today. People are online looking for information and if you aren’t publishing any content on behalf of your business, there is much less of a chance that you will be found and noticed in the competitive online space. A business Read More

This is going to sound strange coming from an SEO professional, but organic SEO alone isn’t enough when it comes to developing an online marketing campaign. While SEO is incredibly important for online success, it is only one piece of the online marketing pie that a website needs to invest in if it Read More

A few weeks ago I received an email from another SEO professional asking me why I had written a post about why ranking isn’t a good SEO metric. He basically said that it was common knowledge that ranking isn’t the best SEO metric and that I was just wasting my time (and my readers’ time) writing ab Read More

Anchor text (the visible text of a hyperlink on a webpage) serves more than one purpose. Obviously, it’s much better from a user experience standpoint. If you wanted to reference another webpage and included the full http:// web address every time, especially within the middle of a sentence or para Read More

Perhaps one of the biggest indicators of SEO success is whether or not the correct keywords are chosen to target throughout the campaign. These keywords will be used throughout on site content and within every additional piece of content that is published on the web (articles, press releases, blog Read More

Social media is not just for B2C companies! In fact, some studies have shown that B2B companies are seeing better results with social media marketing than many B2C brands are. Here are three ways B2B companies can better leverage the power of social media to help their own bottom lines. Read More

When a potential client is interested in getting started with an SEO campaign one of the first questions that they ask is, “how long will it take for this to work?” Unfortunately, it’s a question that’s nearly impossible to answer, especially since a successful SEO campaign looks different to diffe Read More

Just last week, Danny Sullivan over at Search Engine Land reported the latest Google algorithm update which targets ad heavy websites. As Google’s official blog post announcing the page layout algorithm says, the update affects “… sites where there is only a small amount of visible content above-th Read More

Last week Google announced another algorithm update, called the “page layout algorithm update”, which will target sites that have too many ads above the fold. Users find it frustrating when they click on a search result and then have a difficult time finding the actual content. Google wants to prov Read More

Inbound marketing is comprised of three main online marketing tactics—SEO, content marketing and social media marketing. While each of these three campaigns can be very successful on its own, when the three are properly integrated the results for your website and brand can be remarkable. Internet m Read More