BizSugar.com › Online Marketing › Diversify Your Traffic Sources

This is going to sound strange coming from an SEO professional, but organic SEO alone isn’t enough when it comes to developing an online marketing campaign. While SEO is incredibly important for online success, it is only one piece of the online marketing pie that a website needs to invest in if it wants to build a strong brand and grow as a business. It is important that a website diversify its traffic sources in order to ensure long term success online; relying 100% on the search engines leaves your site in a vulnerable position. Here are a few reasons why: