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When it comes to every business, having a website is imperative to improving your businesses’ prospects and ensuring that you do not lose out on any potential sales or opportunities to generate more revenue. In this digital business age, most businesses have a website but lack the resources or eve Read More

For your typical hotel, creating and maintaining a social media presence is hard enough, but growing your network can be even harder. It can be challenging for some hotels to convert even their most loyal guests into fans online. So how can you get guests that like your hotel to in turn Like you on Read More

A new study from Buddy Media was released this week that provides helpful insight for social media marketers. The study examined 320 Twitter accounts from the world’s biggest brands, and while these brands are not specific to the hospitality or hotel industries per se, some of the findings and stat Read More

LinkedIn surprised users this week by updating its company pages with a few features that marketers will find valuable. Taking a page from Facebook, the popular business social network has released new metrics consisting of engagement, follower statistics, and demographics. The site also now offers Read More

If you read our blog on a regular basis or have ever come across one of our articles, you’ll notice we rarely, if ever, promote our own services as a company. We don’t use our blog to plug ourselves but instead discuss digital marketing trends that often focus on the hospitality industry since we c Read More

Popular link-shortening site Bitly rolled out a major redesign yesterday that caught many people off guard as they returned to work from the long weekend Tuesday. So far, reactions to the updates seem mixed, with the majority of people upset at the now seemingly-complex path to shortening links. As Read More

A few weeks ago, I wrote about hotels in Los Angeles that were incorporating Facebook’s new Timeline features into their social media strategies. I shared a few examples and my hope was that it would give you as hoteliers some fun ideas of how to make the most of Facebook’s recent updates. It’s tim Read More

If you manage or are in a position of power at a hotel, it is probably up to you to decide how to manage your hotel’s social media channels. In all reality, it takes a lot more time and effort than you probably think. To do it right takes constant monitoring, updating, responding, tweeting, posting Read More

Earlier this year, the story began circulating that some employers were asking new job candidates to hand over their Facebook logins and passwords. The candidates weren’t required to give such information, but were likely not considered for the position if they declined. Rightfully so, there was mu Read More

I was recently reading an article on Website Magazine that touched upon a topic about which I have some pretty strong feelings. The article discusses the recent surge of online content and the importance of that content being high-quality. The article brings up the point that if the content is not Read More