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Looking to increase fan engagement on your Facebook page? Who isn’t? A recent study by Buddy Media shows how incorporating current events into your posts can drive fan engagement to new levels. The study focused on 1,400 brands and used last weekend’s big game as a case study. It looked at brands’ Read More

Just a short while ago, the Internet was abuzz with discussions about SOPA and the drastic effect this bill could have. Not long after the bill was shelved, file-sharing site Megaupload was taken down. Next, Twitter announced that it would be censoring Tweets in specific countries. Read More

Now, more than ever before, hotels are taking things to the next level thanks to social media. Hotels are realizing that they can make their guest interactions fun and mix things up with unique contests that make their fans more passionate about their properties... Read More

In case you haven’t noticed yet, big things are happening on the Internet today. Wikipedia, Reddit, Craigslist, Wired, and many other websites (both high and low traffic) have “gone dark” in protest of the House bill, the Stop Online Piracy Act (SOPA). Even Google is protesting, albeit in a less in Read More

With over 11% of U.S. adults owning a tablet computer, it’s time for more hotels to get savvy with the trend. Utilizing an iPad or other tablet device in everyday practices at a hotel can be a rewarding, impressive, and fun way to interact with guests. Not to mention it can cut down on printing cos Read More

There’s a new RSS Reader on the market that has been getting a fair amount of attention since its Christmas launch. Subpug is a useful new (and free!) web service similar to Google Reader that allows you to read all of your favorite blogs and websites in one place. The website is great because it i Read More

‘Twas the last week of December, when all through the hotel,
The staff was busy, getting rooms ready to sell.
The lobby was decorated with garland galore,
Holiday music played overhead; who could want more? Read More

We have already covered on this blog the importance of doing blogger outreach for your hotel or brand. Having your company written about in the blogosphere can be invaluable press and because of the increasing amounts of people reading blogs everyday, an honest opinion or review of your property or Read More

Late last week, YouTube unveiled a sleek new interface. Unlike many other social networks’ redesigns that roll out gradually, YouTube’s occurred in one instant with the click of a button. The popular video-sharing site’s changes aim to take content sharing to the next level as well as promote the u Read More

It shouldn’t be news to you by now that Twitter is an essential tool for your hotel’s social media efforts. It’s a great channel that allows you to connect with your guests and see what people are writing about your brand. Unfortunately, there are many hotels using Twitter ineffectively and... Read More