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Story/podcast looks at a new type of law firm that offers mostly flat fees in professional retail environment - most success has been with new business owners looking to form an LLC, etc. since prices are quite affordable. Read More

(To the tune of Rudolph, the Red-Nosed Reindeer)
You know hotels need Facebook and Pinterest and Foursquare,
Social Search Optimization, and more, yeah?
But do you recall?
The one who ignored it all... Read More

On November 20, Pinterest released its newest feature: Place Pins. Cue travel pinterestmarketers rejoicing. The window of opportunity for travel and social media working in tandem has just widened, as Pinterest’s new feature provides many opportunities for hotels and travel brands wishing to expand Read More

Imagery on a hotel’s website is one of the most crucial elements for a good user experience. The average web browser is likely not aware of the impact decent photography can have, but it only makes sense that a website with extensive, hi-res imagery would have a higher conversion rate and higher en Read More

Last week, Starbucks announced a new service called Tweet-a-coffee. The program is as intuitive as it sounds – it allows Twitter users to give Starbucks Card eGifts to other Twitter users all from within the social network. Once a user syncs his Twitter account with his Starbucks account, it’s as s Read More

By now, you have likely heard about three specific types of media, all of which are integral to the success of your hotel’s online marketing strategy. Paid, owned, and earned media, all while falling under the same general umbrella, vary in many ways. The following should give you a quick refresher Read More

A recent eMarketer study showed what was already suspected by many – the majority of the polled leisure travelers in the US use their smartphones to seek out local information while traveling, and 43% of the respondents use tablets to do the same. The latter result rose 36% from the findings 2 year Read More

As hotels begin realizing the importance of online marketing, they are also starting to see how social media fits into the big picture. Not only does social media create a community around your hotel’s brand, act as a customer service outlet, provide a place to showcase your property and its accomp Read More

It should not be news by now that an optimized Facebook page can have an impact on organic search results. However, beyond tagging photos, filling out the short and long descriptions, general information, and other fields available for optimization on the Facebook page info tab, there is even more Read More

Before online advertising, a five-word print slogan could sell millions. A captivating billboard picture could convert thousands of brand advocates. A 30-second TV commercial could get millions hooked on that company. In this digital advertising era, Google is integrating those powerful, old school Read More