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In order to attract prospects now businesses must prove their worth to the community and establish an open and transparent relationship. Only then will a business gain trust with the community and attract customers. This approach is called “Inbound Marketing” Read More

The key to creating an effective corporate culture using social media to generate profit and goodwill. Read More

Mobile users spend 1.4 times as many hours using social networking sites than reading and responding to e-mail, according to a recent study by research company TNS. On average, users spend 3.1 hours per week on social networks, versus 2.2 hours on e-mail. Read More

The idea of expecting excellence isn't new, nor is the premise that every leader should expect excellence from his or her team. Read More

Since its conception in August 2006, Twitter has become one of the fastest growing social media platforms around. Until November of last year, the site has Read More

Can an intangible like a company’s culture make a difference in your business? That is a tough question. After all what is culture? And can it impact your bottom line? Read More

Investors and lenders want to buy into your plans but the truth is that most plans are too long, too complicated and they are not written with the target audience in mind. There are three key things to bear in mind before you start: Read More

The success of a small business depends on the funding it is able to arrange from various sources, which ensure a smooth cash flow. Read More

This post is for all the businesses out there that have heard of “Social Media” but have no understanding of what it is, how to use it and most importantly how much it is going to cost. Read More

Personal branding is not about designing "packaging" for yourself, or selling yourself as something you are not. It's so much more than a way to attract attention. But when it's done intentionally and authentically, it will do just that - it will get you noticed. Read More