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So, obviously a marketing plan is crucial for the success of your business. Here are three consequences of skipping this important step in fulfilling your business goals: Read More

The emails that you use to communicate with your existing and potential customers are incomplete without a call to action 0r CTA. Words that encourage the email recipient to take an immediate action are referred to as call to action. 10 tips to design effective ‘calls to action’ that will compel yo Read More

You think you know everything about social media marketing. Even if you see yourself as a social media-savvy marketer, there still may be some things you don’t completely know or understand. Here’s a list of eight things you think you know about B2B social media marketing but really don’t. Read More

Social media is sweeping the nation. It hasn’t spared even our workplaces. However, most employers don’t allow their employees to browse the Internet or use social media networks such as Facebook or Twitter during working hours. So, are these employers doing the right thing? Read More

It is only natural that you would want your business to succeed. But the odds are stacked against you. Less than 10% of start-ups are successful. So, why do more than 90% startups fail? Read More

Discusses in detail the process of creating winning infographics, starting with the ideation process, and ending with planning of the production process. Read More

Roughly half of all businesses in the U.S. are home-based businesses. Even though home-based businesses operate from, well, homes, it’s not that these businesses don’t need capital. In fact, some of these businesses can be capital-guzzlers. Read More

You may have a brilliant business idea. But if you don’t have the required funds, your idea will remain just that – an idea. A financing option that is gaining popularity is crowdfunding. Read More

Black market is big business! In spite of its associated risks, today, the global black market provides nearly 1.8 billion jobs and is a 1.3 trillion dollar market. You must have heard of black markets for drugs and other prohibited stuff, but there are some black markets that seem straight out of Read More

Your business may not be able to afford large ad agencies, and since your marketing budgets are usually small, small ad agencies may not want your business. As a result, you may find it tough to establish your brand. But it doesn’t have to be that way. Read More