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For surviving and thriving in the current economic environment, you must find new and creative ways to save costs. If you are a small business owner, look for ways to reduce costs and improve overall efficiency. Here are 10 cost-saving tips for small businesses: Read More

Promotions can also be effective calls to action, pushing up sales in the short-term. Cost-effective promotional campaigns can be life-savers for small businesses with limited budgets. Here are five ways small businesses can save on promotional costs. Read More

Many small business operators view insurance as one of their biggest costs. But before you scramble to pay the sky-high insurance premiums, try these tips on saving on insurance costs. Read More

Today, most B2B clients are aware of environmental issues, and some of them actively look for environmentally friendly products and services. This trend is going to get only stronger in the future. Here are some of the best strategies that companies who want to become “green” should follow: Read More

During recessions, most businesses must adopt out-of-the-box, creative b2b promotional strategies to create awareness for their business and brands, and to improve sales. Here are some examples of b2b promotional strategies that can work during recessions. Read More

With financial discipline and conscious efforts, businesses can save money during recession. Here are some useful tips. Read More

An insightful analysis of how Apple makes huge efforts to market and differentiate its products from its competitors. Here’s a snapshot of Apple’s marketing strategies. Read More