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While Instagram may be a relative newcomer on the social media scene, there’s a strong business case for it becoming a part of your marketing strategy. Read More

Link building has been one of the most hotly debated issues in the SEO community for the past few years, and now it appears that Google itself is reversing its position on whether the strategy is acceptable as a means of increasing organic search ranking Read More

Google’s latest update prioritized sites with a “mobile version” for mobile users, but if future trends dictate that eventually desktop searches and web navigation will become obsolete, is it better to go mobile only with your site? Read More

Take, for instance, these five ways that Facebook could threaten Google’s position, all of which are entirely achievable by 2020: Read More

If your content isn’t getting shared, you’re missing out on all these benefits, and your content is only seeing a fraction of its true potential. If you can figure out why your content isn’t getting shared, and correct the issues effectively, you’ll dramatically increase the impact of your campaign Read More

In this article, I want to speak to the advantages of a “minimalistic” SEO strategy that focuses primarily on the basic elements of a campaign. Read More

Content marketing has enjoyed a long and fruitful reign as one of the most cost efficient and universally beneficial marketing strategies available. While it’s had its share of critics, panning it as a fad or a temporary strategy, content marketing has shown resilience with a staying power that kee Read More

Working from home, otherwise known as telecommuting, is becoming an increasingly popular trend in the professional world. Freelancers can easily perform most of their responsibilities remotely. Full-time employees can occasionally work from home to avoid long commutes, concentrate on specific tasks Read More

Even in the volatile position of entrepreneurship, it's painfully easy to land in a comfort zone. If you want to be successful, you have to break out. Read More

The world of social media marketing seems to grow more diverse by the day, as new social platforms emerge and older social platforms add new functionality that makes them bigger and better or just harder to approach. There's no question that investing in a social media strategy can pay off, if done Read More