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Content marketing has been mainstream for a couple years now, and mistakes that were commonly made in its infancy are no longer justifiable. Most businesses can’t afford to continually create new content just for the sake of creating content; a mature content strategy will ensure that content is be Read More

One of the most appealing benefits of becoming an entrepreneur is gaining control over your professional life. As an entrepreneur, you are singularly responsible for making all decisions about the business, and while others might be able to give you advice and point you in a certain direction, ulti Read More

Monday through Friday, 9 to 5. It’s the schedule the vast majority of us in salaried positions follow, and have followed for the past several decades. Legally, 40 hours of work each week is considered “full-time,” and demands certain full-time benefits, and any work done beyond those 40 hours is [. Read More

Facebook’s declining organic reach goes by many names: some of the most ubiquitous being the Filtered Feed problem, Facebook Zero and my personal favorite, Reachpocalypse. Fancy names aside, the problem remains the same – page owners are frustrated by their inability to get their organic posts in f Read More

The mobile apocalypse, or so it was explained to us, is over. The April 21st Google update that so many heralded as the next big game-changer in the SEO world has now been up and running for more than two weeks, and the results have been less than apocalyptic. Read More

SEO is easy to pick up, but very difficult to master. Anyone who spends a few hours learning the fundamental pillars of SEO can get a relatively firm grasp on the basics — including keeping your site updated, harnessing the power of great content, building external links, and getting involved on so Read More

You'll be making your own decisions and carving your own path, but you'll have to your network to help get you there. Read More

Those "overnight successes" are almost invariably the product of exhausting behind-the-scenes work and years of practice and failure. Read More

Link building has been a subject of controversy for the past few months, as comments from Google’s own John Mueller and evidence from the latest round of the Penguin update have called into question the overall legitimacy of link building as an SEO strategy. Up until recently, link building was [.. Read More

Think you don’t need to be actively encouraging online reviews for your business? Then picture this far-too-common situation: You’re plugging along in your business, and have just happened to have accumulated a handful of positive or neutral reviews from past customers on Yelp and Angie’s List. Smo Read More