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Understanding your audience is pivotal to any business. No matter what industry you’re in or what your approach is to marketing and advertising, understanding your audience better will allow you to improve your practices and increase your customer loyalty and retention. Today, thanks to readily ava Read More

It seems like most people in the professional world have grown to not only love coffee, but depend on it. After all, caffeine’s effects on our focus and alertness have made us seemingly more productive. After a cup of coffee you feel bright, energized and motivated, so it’s got to be great for your Read More

The rules regarding link building are seemingly always changing, so columnist Jayson DeMers lays out thoughts about what's safe, what isn't, and how you can hedge your bets. Read More

Conceptually, local SEO is very simple. It’s a strategy to associate your brand with a specific location, usually a city or a region, so that it appears in local searches. For example, if you own a taco bar in Dallas, Texas, local SEO can ensure your business appears for people [...] Read More

Apps are incredibly popular, with overnight successes seeing millions of downloads and even moderately successful apps opening the doors to new customers and new revenue opportunities. As a result, many businesses have considered creating an app, either to increase customer loyalty or to attract ne Read More

Email marketing has undergone many shifts in the past two decades. It exploded onto the scene when email started becoming a more popular medium, and businesses everywhere scrambled to send, seemingly, as many emails as possible to their audience. Then, spam filters and legal email regulations start Read More

Search engine optimization (SEO) has almost become synonymous with content marketing. Because you need a steady stream of quality, optimized content in order to fuel your SEO campaign, many business owners focus a disproportionate amount of attention to cultivating the best possible content. Howeve Read More

-- AudiencebloomJayson DeMers, founder and CEO of AudienceBloom: Since 71% of customers today rely on social media for their purchasing decisions, having an established personal reputation is almost a necessity for survival. If you haven’t already drawn up plans for how to improve the popularity an Read More

The morning sets a tone for how the rest of the day is going to go, and even a handful of small hiccups can take its toll on your productivity. Read More

Being a young professional can be exciting or terrifying.

For most 20-somethings, the professional world is a place filled with potential and danger, opportunities and threats, and their professional inexperience often manifests sooner or later.
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