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Getting traffic to your website is great, but if that traffic doesn’t convert, it’s almost useless. This article will outline 39 proven strategies for getting your visitors to take action, whether that’s filling out a form, handing over their email address or making a purchase. Read More

Thoughtful and targeted guest blogging still has value as a part of a holistic content marketing and SEO strategy, and so now is a good time to refresh how to properly evaluate publishers for guest blogging opportunities. Use the following seven quality metrics to determine which sites you should t Read More

In the grand scheme of things, content marketing is still a relatively new concept. The general idea behind it is easy to understand: you create valuable content that attracts attention, builds buzz, and establishes trust. However, as with anything new, there’s a learning curve. This article will w Read More

Did you know that you can now search Facebook posts using simple keywords, and that Twitter is now showing recaps of popular tweets in your feed? These changes (and more) are taking place right now, and as a marketer, you need to know about them. Here are four recent, major updates [...] Read More

SEO is a time-intensive strategy, and it does demand significant attention, but it has reached a point where it's no longer difficult. Read More

It’s almost impossible to tell what the world of SEO has in store for us in the future, and 2014 was proof of that. With delayed algorithm updates, such as Penguin 3.0, announcements of new ranking factors, and a complete overhaul to the way local search works, 2014 was an [...] Read More

We’ve all experienced that strange moment: you were shopping online for something, let’s say a pair of pink shoes, and on the next website you visited, as if by magic, there was an advertisement for the very pink shoes you were searching for. By now, you’re likely aware that this [...] Read More

As a business owner, I’m always thinking in the present. I need to know how to get results now—how to increase the visibility of my business, get more leads, and generate more revenue as soon as possible. The sooner I meet my immediate goals, the sooner I can meet my [...] Read More

The following content marketing myths are some of the most prevalent – yet misinformed – I’ve seen. Make sure you and your organization don’t buy into them. Read More

Whether professionally or personally, our habits can come to define us. Our good habits can lead us to make progress and become successful, while our bad habits can cause us to fail. Habits are powerful, and they are difficult to make or break, but if you can gain control over your habits -- both p Read More