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I've witnessed a ton of companies that spend a lot of money and time going through re-branding efforts, and from a PR point of view the new logo might be snazzy but did they just get a new logo or really go through a re-branding process? There is a big difference. Read More

Jumo is a new social networking site announced by facebook co-founder Chris Hughes. The purpose of Jumo is very significant as it is designed to connect individuals and organizations striving to help the world. Here's why this is the future of social networking. Read More

Social networking has lowered the boundaries to conversation and interaction on the Internet. There are certain consequences to that as well as expectations. There are also triumphs. Read More

IT outsourcing is a smart move for many small businesses looking to save costs, take advantage of outside knowledge, and focus on their core products/services. Outsourcing can also lead to a sustained competitive advantage for the same reasons. Read More

As a customer and client of many types of businesses and services I would like to start seeing sincerity as a marketing strategy. Sincerity creates trust and trust creates fiercely loyal customers. Read More

Internet Marketing can be as subtle as being in places where everyone else is showing up. You can be be there as well and the results can be staggering. Read More

As a customer and client of many types of businesses and services I would like to start seeing a new type of marketing strategy: personal engagement. It will create customers for life. Read More

It isn’t often I write a post about someone else’s blog post but I feel compelled to do so since I feel a great marketing lesson needs to be revealed. And it's a brilliant one. Read More

There is only one way to create sustainable competitive advantage and smart growth: Customer Loyalty. Before you go out and spend a single dime on any more marketing or advertising or sales, ask yourself this simple question, Are my customers/clients loyal? And if not, then why? Believe it or not, a loyal customer is one very important asset you need to survive. Read More

There is a long standing mindset to say you work for someone rather than working with them. Abandoning this mindset in any organization will produce greater efficiencies and improve overall competitive advantage. Read More