I've witnessed a ton of companies that spend a lot of money and time going through re-branding efforts, and from a PR point of view the new logo might be snazzy but did they just get a new logo or really go through a re-branding process? There is a big difference.
What Branding Really Means
Posted by
shaneketterman under Public Relations
From http://blog.gorilla-force.com 5153 days ago
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