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Online marketing receives immense attention in the business world, but one cannot neglect traditional offline marketing campaigns, tools and methods. There are some techniques of SEO strategies that work better in some scenarios too.

Here are five offline branding strategies that stand to benefi Read More

Combining old and new forms of advertising and marketing efforts to promote your local fundraising event will set it up for success.

With well-rounded, varied strategies, it shows you care about your community and the event you’re promoting. Make it a great gathering that everyone will want to c Read More

The leading Internet marketing companies are combining the proven digital marketing techniques like digital ads, SMO (social media optimization) and SEO (search engine optimization) to make small businesses expand their horizons on brand awareness while ensuring a higher productivity and an increas Read More

If you are stumped on how to improve your standing, the infographic below can set you straight. But before digging into all the information, here are the most indispensable criteria that affect how your website ranks locally. Read More

If we take into consideration the fact that almost 50% of shoppers view between 3 and 5 pieces of content before engaging with a sales representative, we can conclude that a blog is an essential ingredient for customer engagement, and ultimately, startup success. Read More

You surely must have noticed an increasing amount of videos on that newsfeed of yours, right? That’s because almost everyone out there is jumping onto the video bandwagon. However, not all of them will make it to that destination. If you want the right amount of traction to help get you where you w Read More

Social media is a notoriously subjective communication channel. One guy’s jokey exclamation mark is another guy’s yell. Even if you think you’ve got a pretty good handle on what you’re doing, it’s worth returning to the basics if you want to avoid causing accidental offense – and to maximise the op Read More

The Internet is still growing. There’s a lot for all of us to know. The growing economy is converting itself into a digital one, and software plays a big role in making it all work. Small businesses getting their business out into the Internet use lead generation software to shortcut the work that Read More

Pay per click (or PPC) advertising is one of the most effective weapons in your marketing arsenal. It’s a form of digital advertising that works for small businesses and small budgets. It’s very different to traditional advertising for one simple reason:

You only pay when someone actively clicks Read More

Businesses are racing against each other to win the trust of consumers. Due to this, any promotional efforts – such as advertisements and sponsorships – are focusing more on authenticity.

This greater focus is exactly why you need to work with micro-influencers. Despite a smaller reach, these in Read More