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Many people want to start an E-commerce business these days, but a lack in experience can cost you dearly when you start any type of business for the first time. A successful business starts by choosing a marketable product, but does not stop there. There is a lot you need to know about starting an Read More

If there’s one characteristic most entrepreneurs share, it’s an ego large enough to provide them with the self-confidence needed to risk everything on a new business startup idea. Let’s face it: no one starts a business without first believing that he or she has what it takes to make that venture a Read More

As an entrepreneur, you know how important it is to have online content that stands out and garners the attention you need to attract new customer prospects. Let’s face it: there’s so much information out there these days that it’s difficult to get your message heard above the din and clamor of tha Read More

Like many entrepreneurs, you probably have little doubt that your startup business idea is so innovative and foolproof that there’s almost no chance of failure. The statistics, however, suggest that the only real certainty in business is that more than half of all new startups fail within the first Read More

Anyone who knows anything about the real-world benefits of the startup elevator pitch understands that the ultimate success or failure of a business enterprise is not necessarily dependent upon the ability to describe that business in ten seconds or less. It is also true, however, that there are in Read More

You have finally finished creating the perfect copy; it is written clearly, the content is compelling and engaging, but you’re still not converting customers – why is this?

It doesn’t matter how well your copy is written or what it says; if the call to action at the end of the copy is unclear, y Read More

Launching a startup can be a dream come true but without any funding, it will only be a dream. Finding funding can be difficult, especially if you don’t know where to begin or have never considered any of the options you have available. Before you start daydreaming about your retirement, think abou Read More

Over the last few years, there has been an ongoing debate over whether or not today’s companies can still rely on the proven concept of the sustainable competitive advantage. For entrepreneurs launching new startups, this question is both timely and relevant, and the answer directly impacts how any Read More

When it comes to content marketing, writers often spend days researching their material and writing what they consider to be a successful copy.

After posting it to your blog, you anxiously wait for comments or shares from your audience – only to find that those shares never come. Your spelling i Read More

As a startup founder, there are certain qualities you look for in future employees that will be crucial to successfully running a company. It’s okay to empathize with those who are in need of a job; you want to do what you can to give back to your community, but at the same time, you must look for Read More