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Online influence is the envy of many and the reality for some, but it is completely attainable for all of us. It simply takes a bit of elbow grease, a little creativity, and a lot of heart.

Marketing is all about building influence. Influence over a single customer, an audience, or even an entir Read More

Tough decisions are a simple fact of life. We all have to make them, and often times they carry significant consequences. With some of these decisions, we deliberate over them extensively and explore every option. With others, we simply make them on the fly without realizing that we just did someth Read More

If social media really is the new word of mouth advertising, then it’s easy to see why it so darn valuable. It has always been the aspiration of businesses to get their customers to talk about them to others. Social media now makes this very doable. Creating content that people want to share isn’t Read More

Sharing links to your blog, website, or other resources that you find helpful is vitally important, and it won’t work very well if the majority of your tweet is taken up with a really long URL.

Take this post as an example. It’s URL is 79 characters, more than 50% of a Tweet. Read More

Andy is a guy that ships. He is the host of the awesome Linchpin podcast where he has interviewed such guests as Dan Miller, the author of 48 Days to the Work You Love, and Alex Miles Younger, the Creative Director for Seth Godin’s Domino Project. In this interview, we asked Andy how he has used c Read More

This topic is the cause of ongoing confusion for many marketing professionals – should I tweet as myself or as the brand I work for? Or, maybe, both?

I have seen this debated again, and again, but it always comes back to what works best for each situation. It is important to understand the diffe Read More

We all know Curious George the troublesome monkey character that loves to learn new things and get himself into trouble. Well, while curiosity can lead to trouble, it can also lead to new ideas and new adventures. In that way, curiosity is just a part of being smart. Here's why curiosity and a spir Read More