BizSugar.com › User › todaymade › Submitted

Online marketing, it’s all the rage. You know you need to be doing it, but the ‘how’ doesn’t always come easy. Like anything, if you are going to get involved, you want to do it right. Or perhaps, you have already used online marketing, but you’ve organized it as a structured campaign? Either way, Read More

Here’s the deal. Those Superbowl ads that we know and love – yeah – they aren’t designed to sell. They are designed to entertain. For a giant like Proctor and Gamble, this is fine. For them, mere awareness is worth paying for, and can actually work in some ways. For us, the real people, spending mo Read More

So, what is the customer experience exactly? Well, in her post, Kerry describes it as ” how customers perceive their interactions with your company.” So, think about that for a minute. How do your customers REALLY perceive interactions with your company? Now, don’t just take your own word for it, w Read More

n the last few weeks, I have been watching my Twitter feed become consumed with hash-tagged tweets for the very successful NASA Tweetup events. These events have been going on since 2009, but I didn’t really take notice until recently. Imagine, a group of @NASA Twitter followers given an all access Read More

If you blog, then you know the feeling of dead or dropping visitor statistics. Bloggers want traffic, and even some great blogs struggle at acquiring it. According to CNET, there is a new blog born every 30 seconds. Some of these blogs will get traffic and attention, and some won’t. So, how do you Read More

I recently watched the movie Tommy Boy starring David Spade and the late Chris Farley for the 47th time since it's release in 1995. It is a great film, one of my favorites. Watching it again, it had me rolling on the floor laughing just like always. This time though, I realized how good of a sales Read More

Are You Saying the Right Things?

Of course, by now you know that it takes more than just a Facebook page to make up a social media marketing plan. You need to know how to build conversation and create conversation with your customers. If your Facebook wall is lifeless, or could use a little more Read More

Here’s the dirty little secret. You can say anything you want to say on social networks. In part, that’s what they are there for. But, if you are trying to use social media for business, just saying whatever won’t cut it. You need to say something that matters. Something that provides you with a re Read More

Did you know that Facebook is considered the most visited site on the Internet (Hitwise)? Not only that, but four of the top ten websites in 2010 were social media related sites. The use of social media for marketing is exploding in popularity, and has officially become a must-have for all business Read More

Olivier Blanchard is a brand strategist with 15 years of B-to-B and B-to-C marketing management and the author of the book Social Media ROI. You many know Olivier from Twitter where he goes by @thebrandbuilder. In the show, we discuss what exactly Social Media ROI is and how businesses like yours c Read More