BizSugar.com › User › williswee › Submitted

If social media can help you get a job, it can also get you into trouble. Recently, there are two interesting studies circulating around the web that showed the not too good side of social media... Read More

This 'Anti-WholeFoods' sentiment was triggered by CEO John Mackey, as he denounced the government's involvement in health-care, using it as an opportunity to promote WholeFoods' positive influence on the society and how it could help reduce health problems in America. Read More

According to Oneupweb's Social Media Eye Tracking Study, search is going social and paid ads on Facebook, YouTube and in the future, Twitter are no waste of money. Read More

There are many businesses who are (very) skeptical about this whole social media idea. Are you that stubborn businessman who is unwilling to try these new tools? If you are, you will most probably agree with the points stated but look out for the counter-arguments! Read More

Harry Potter inspired? At last! Entertainment Weekly, a Time Warner Company magazine will start the ball rolling to making this a reality. While The Daily Prophet has moving pictures, Entertainment Weekly will have advertisements played in video. Read More

Social media websites were initially created purely for sharing and interacting with friends. So why the heck are there so many businesses flocking to be part of this in recent years? The answer is obvious — social media is able to help them gain a competitive advantage over rivals.... Read More

If you google “most expensive commercials”, Honda's would come out top on the list. According to the YouTuber who uploaded the video, this commercial took 606 takes and re-takes, and had Honda spending a total of $6.2 million for just 120 seconds of show time. Read More

In the marketing business, we learn through people's experiences, our own adventures and theories we gathered along the way. However, not everything we learn is true or rather, true forever. Theories change as behavior, trends and environment evolve. Many things that are widely believed in are no longer true (or never was). Read More

After studying the top most engaging brands on the web and going in depth to see how Starbucks and Dell did it, I have gathered some tried and tested best practices businesses can apply into their own social media efforts. Read More

2 years have passed since Dell Hell dwelt in the social media world. Back then, Dell's customer service was heavily criticized via Social Media. Be that as it was, with an open mind and willingness to change for the better, it has raised from the dead to become #2 in web engagement and a true social media winner. Read More