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In August, the average time spent on Facebook by each person hit an astonishing figure of 5h 18 mins. That's about twice of Google's 2h 46 mins average. Read More

A recent study by Mzinga and Babson Executive Education revealed that 86% of the respondents from a variety of industries have adopted social media for work purposes. 57% of them use it for marketing purposes while almost 30% use it for customer service. It is always said that measuring social media ROI is essential for insights and accountabili Read More

With 300 million active users, it is definitely an advertising channel worth considering; but advertisers need more confidence. Nielsen, a leading market research company will bring Facebook another step closer to perfecting its advertising platform. Read More

Have you ever tried searching for your favorite brands on Twitter and all you got was a detestable default avatar (o_O)? You've cybersquatters to blame for that. Read More

Social media has given consumers a whole new voice. A recent study by Penn State's College of Information Sciences and Technology found that 20% of Twitter updates are either requests for product info, or responses to brand messages. With that, companies better not give consumers anything bad to talk about. As with the 5 case studies below, the Read More

Google is launching a DoubleClick Ad Exchange, which aims to grow the display advertising pie for everyone. That means Google, advertisers and publishers alike! The concept is simple. The new Ad Exchange is a real-time marketplace that helps large online publishers and advertisers buy and sell display advertising space. Read More

Listening is important for any business. A way to do that is through marketing research to understand what consumers care about, and get insights to what they think about you. However, it is usually quite expensive and time consuming, and you would only be able to capture a static snapshot of consumer interests. Read More

It was reported that most employers are checking out on their potential (and even current!) employees via social media. Yes I hear you, being watched like a hawk was never in the job description. All I can say is, if we can't escape we must as well face it with some creativity! For folks who are looking for a job, a social media style business c Read More

TechCrunch has quoted from an undisclosed source that Twitter is currently pressing for funds at a $1 Billion valuation. It is also said that the micro-blogging giant plans to raise about $50 million in the coming financial round, adding up to approximately $55 million to date. Read More

If you are a website owner, you will probably realize how critical it is to know not only your traffic growth but also its sources, visitors' viewing pattern and loyalty, popular landing and exiting page and et cetera. It doesn't matter if you are running an e-commerce site or a blog, traffic analysis is key to performance measurement and enhance Read More