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INTERVIEW: Ogilvy Digital Strategists

INTERVIEW: Ogilvy Digital Strategists - http://www.penn-olson.com Avatar Posted by williswee under Marketing
From http://www.penn-olson.com 4346 days ago
Made Hot by: on January 7, 2010 7:00 am
Today, we are really lucky to have Tania Chew and Patricia Law, digital strategists on the 360 Digital Influence team at Ogilvy Public Relations Singapore to share with us their experience in the scene. Read More

STATS: Facebook Is Most Beneficial For Businesses

STATS: Facebook Is Most Beneficial For Businesses - http://www.penn-olson.com Avatar Posted by williswee under News
From http://www.penn-olson.com 4352 days ago
Made Hot by: on December 30, 2009 3:50 pm
According to Ad-ology’s “Small Business Marketing Forecast 2010”, it is reflected that Facebook is the most useful social media tool for businesses in the U.S. Read More

Social Media: It's Not The Steps, It's The Connection

Social Media: It's Not The Steps, It's The Connection  - http://www.penn-olson.com Avatar Posted by williswee under Social Media
From http://www.penn-olson.com 4358 days ago
Made Hot by: on December 26, 2009 8:10 pm
Well, as much as I would like to say that success is all about knowing the best practices, it is not the case. No doubt steps are important, but steps are just part of a larger picture. Read More

Week-by-Week Management of Web 2.0

Week-by-Week Management of Web 2.0 - http://www.penn-olson.com Avatar Posted by williswee under Social Media
From http://www.penn-olson.com 4361 days ago
Made Hot by: mssux on December 23, 2009 12:49 am
Creating a blog or a social media account might only take you a maximum of 10 minutes, but once that’s done, you are in for some high commitment. When you start a web 2.0 initiative, you should think about what and who are required over its lifespan, not just the pre-release. Read More

Social Media Forces Businesses To Go Two Way

Social Media Forces Businesses To Go Two Way - http://www.penn-olson.com Avatar Posted by williswee under Social Media
From http://www.penn-olson.com 4366 days ago
Made Hot by: q4sales on December 16, 2009 8:46 am
Sparking off a conversation with @WholeFoods or @Starbucks isn’t uncommon. The brand is brought to life by employees handling the profiles. Such connection was hardly possible before the social media era. Read More

Facebook is Not The Answer For Everything

Facebook is Not The Answer For Everything - http://www.penn-olson.com Avatar Posted by williswee under Social Media
From http://www.penn-olson.com 4378 days ago
Made Hot by: on December 4, 2009 4:08 pm
recent study has found that Facebook might not be the right approach for most businesses after all. Read More

3 Things We Can Learn From IKEA's Facebook Campaign

3 Things We Can Learn From IKEA's Facebook Campaign - http://www.penn-olson.com Avatar Posted by williswee under Social Media
From http://www.penn-olson.com 4379 days ago
Made Hot by: on December 4, 2009 3:15 am
grab attention, demand response and be memorable. Read More

Top 25 Facebook Pages For 2009

Top 25 Facebook Pages For 2009 - http://www.penn-olson.com Avatar Posted by williswee under Social Media
From http://www.penn-olson.com 4380 days ago
Made Hot by: on December 3, 2009 7:35 am
To honor brands that took the lead in creating presence on Facebook, The Big Money (TBM) came up with its list of the top 50 best Facebook pages. Read More

Twitter Is Top Word For 2009

Twitter Is Top Word For 2009 - http://www.penn-olson.com Avatar Posted by williswee under News
From http://www.penn-olson.com 4381 days ago
Made Hot by: on December 2, 2009 12:02 pm
It might not be surprising for some that Twitter has made it into the list but to top it? Read More

The Problem Remains: How To Get Consumers To Buy?

The Problem Remains: How To Get Consumers To Buy? - http://www.penn-olson.com Avatar Posted by williswee under Marketing
From http://www.penn-olson.com 4387 days ago
Made Hot by: on December 2, 2009 11:05 am
First thing we have to understand in marketing is that attitude does not always lead to behavior. Read More
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Share your small business tips with the community!