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Your photos are another marketing tool! Are they giving the message and impression you want them to?

Advice on the subject from a former Department of Motor Vehicle "AXE-MURDERER! Read More

You get the call from an advertising agency. "Can you be here in 30 minutes...no time to explain!"

On the way, you're dreaming of the project! Porsche? The NFL? The Marlboro Man? Budweiser!

"No," states the manager when you arrive, "Toilet-bowl cleaner! Read More

Nature vs Nurture. The chicken vs the egg. Ali vs Foreman. Yankees vs Red Sox.

And style vs substance. Which is more important in business blogging? Which makes your blog the marketing tool which attracts readers and customers? My answer...which may surprise and appal you.. Read More

The answer might seem "Yes!" There seems to be a finite limit to the subjects we have to work with...

Find out how Elizabethan-Era English poofy dresses and Bob's Big Boy can help!

A serious, whacky and irreverant look at the question: "Are Business-Bloggers Running Out of Things to Blog About?" Read More

It's the EPITOME of businesses, marketing and advertising gurus everywhere. It's the apex of branding...having a company catchphrase become part of the national lexicon, language and culture.

In 1980s America, two companies hit the JACKPOT thanks to two great catchphrases and two little old ladies Read More

There's an old adage that "The Customer Is Always Right!" But, de-facto, that means that we as businesspeople are ALWAYS WRONG!

It's a policy that makes a mockery of us as business-owners, professionals and human-beings! Ir takes away our rights and dignity!

So, what's the answer Read More

Japanese soldier Hiroo Onoda spent 29 years of his life thinking WWII was still raging...and he fought on! Perhaps never in modern history has an episode contained so much misinformation, miscommunication and ignorance of "The Writing on the Wall!"

Business lessons from this historical episode abound.. Read More

They've told you there is NO WAY you can succeed!

In 1990, they told James "Buster" Douglas, a 42-1 underdog and challenger the same thing as he entered the ring with the monstrous, mythical and undefeated heavyweight champ, Mike Tyson.. Read More

Super-group Chicago asked in a classic song, "Does anybody really know what time it is?" Your business may hinge on the correct answer!

I have found the following site to be the best in giving the all-important correct answer.. Read More

Shawn Hessinger is a gentleman, a scholar and a classy guy. As Chief-Moderator of Biz-Sugar, he has decided that being awarded victory in the recent Biz-Sugar contest would potentially not seem fair.

The contest will be re-run in September.. Read More