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Did you know that smart use of video can dramatically increase your conversion rates? Here are six ways to use video on landing pages and other campaigns to drive more leads and sales. Read More

Learn how B2B marketers can increase conversions and how companies can benefit from data-driven objectives. Read More

When you’re planning blog posts, it can be hard to keep coming up with good ideas, let alone a good title.Sure, you have a couple in the pipeline, and some other topics you’re itching to write about. But looking at the calendar a couple months down the line, you’re coming up blank.
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In my blog, and its companion Journal of Financial Planning article titled, “How to Deliver Empathetic Service and Gain Client Loyalty,” it’s emphasized that a client transforms from a revenue stream to an asset in the presence of loyalty. Each loyal client that tells others of his or her experienc Read More

“Marketing is really the experience business,” director of product marketing Kevin Lindsay said a press briefing, adding that this newest release enlarges the Cloud’s customer experience capabilities. Read More

SEOs have been noticing when conducting searches for local places that modifiers like “best” and “cheapest” are being taken into consideration, and the results are being ranked accordingly. Read More

Social Tools Summit is the first social media industry conference focused on tools and best practices in utilizing them to scale ROI. As a co-founder of the summit, I’ve had the pleasure to meet numerous social media tools vendors. So, I’ve created a comprehensive list of leading social media tools Read More

There’s a case study on Moz on how to get your site back following a link penalty. An SEO working on a clients site describes what happened when their client got hit with a link penalty. Even though the link penalty didn't appear to be their fault, it still took months to get their rankings back. Read More

On each of my trips to Europe or elsewhere abroad to a marketing conference, it is inevitable that someone will say, “We’re 1-2 years behind digital marketing in the U.S.”.

The reasons for this vary, from the capabilities of agencies to demand amongst business buyers of marketing services. Busin Read More

According to new data from email marketing provider Yesmail, brands that embrace responsive design for all of their mobile email marketing efforts earn 24 percent more clicks than brands not using responsive design, but only 17 percent of marketers have fully adopted responsive design. Read More