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Building a true relationship with your customer and differentiating your brand is getting harder every day. Open rates are going down, retention is becoming more difficult and consumers just aren't responding to the same messages they used to. What's today's marketer supposed to do? One solution is "goodwill messaging." Simply put, goodwil Read More

Scammers are taking advantage of the credit crunch to entice small business owners with fake loans. Here's how to identify the warning signs. Read More

Case Studies are the marketing version of Aesop's Fables. Stories told to make a point or teach a lesson that demonstrates the value of your product or service. So how do create a good case study? Read More

Using entertainment via interactive marketing is one way to get attention, create excitement and buzz, and connect with consumers. Smart marketers are using interactive media to blur the lines between traditional advertising and entertainment, engaging consumers with brands at a deeper level. Read More

By providing small businesses with incubators, Israeli industrialist Stef Wertheimer hopes to give Israelis and Arabs economic opportunities that will lead to peace. Read More

The rules for writing online are a bit different from those for print publications. Here's a few tips on how to reach your audience and get your articles read. Read More

How you can borrow from the British politician's speaking skills to lift the spirits of managers, employees, and customers worried about today's economy. Read More

An interview with the author of "Word of Mouth Marketing: How Smart Companies Get People Talking" discussing how to create a business where people just love to tell their friends. Read More

Marketers often entice customers to buy a product by offering a free gift with the purchase. They might, for example, offer a free half gallon of milk with the purchase of Oreos or a pair of tickets to Disneyland with the purchase of an airline ticket. Research at the University of California, Berkeley, however, suggests this approach may not be s Read More

Guy Kawasaki dispels rumors about the vitality of social media sites, gossips about his own successful site and explains how you, too, can get in on the social media craze. Read More