BizSugar.com › User › Becky › Published

Need to build brand awareness in an over-communicated market? Consider using a tagline. Slogans like Maxwell House's "Good to the last drop" can answer the prospect's question "Why you, not your competition?" before they even ask it. If you want to develop a new tagline for your product or service, try these ideas.... Read More

Overlooked and undervalued by the big boys of the exhibit industry, tabletop exhibits get little respect. This pint-sized workhorse, however, can deliver just as much ROI as a booth 10 times its size -- if you know how to handle the reins. Here are 10 tips to help you make the most of you small but mighty tabletop exhibit. Read More

That lead generated through your banner ad was probably from a consumer between the ages of 25-44, with a household income under $40,000. This demographic accounted for 50% of all banner-ad clicks, despite comprising only 6% of the population, according to a new study. Read More

Many managers think they'll spoil a good employee with too many compliments. Here's why those fears are unfounded Read More

Anita Campbell, editor of Small Business Trends, asked some of the world's top marketers, small business experts and bloggers one short and sweet question: “Please share one of your best kept marketing secrets”.... Read More

Are we in a recession? Maybe, maybe not. However, let's assume that the US economy will be in a recession and that as marketers we need to work within that reality. Here are some tips for what you should do. Read More

When Apple CEO Steve Jobs kicked off this year's Macworld Conference & Expo, he once again raised the bar on presentation skills. While most presenters simply convey information, Jobs also inspires. He sells the steak and the sizzle at the same time, as one reader commented a few years ago. I analyzed his latest presentation and extracted the Read More

eMarketer has issued predictions for 2008 in key online areas, including those related advertising, videos, social networks, e-commerce and entertainment, saying online advertising will ride out potential economic storms in the US - and YouTube will decide political elections. Read More

David M. Traversi recently wrote a book entitled "The Source of Leadership: Eight Drivers of the High-impact Leader." He writes about the alignment of his own personal search for his best life with his professional search for the "holy grail" of leadership success:

"I began to observe and analyze the high-impact leaders and ordinary leader Read More

The authors of the bestseller "Made to Stick: Why Some Ideas Survive and Others Die" share ideas on the difference between weak resolutions and powerful, achievable goals, and how your mental and social environments can make the difference. Read More