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All my blog readers know I love social media analytics. I can't stress how important it is to keep track of how your social media accounts are performing so you can capitalize on what's working and drop what isn't. In this post I'll go over 4 ways you can use social media analytics to maximize your Read More

It happens here and there. Facebook goes down, Instagram goes down, and everyone runs to Twitter to figure out WTF is going on. I want to talk about the importance of spreading your social media following and building your email list.
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As time goes on it feels like organic reach online seems to continue to decline. In this post I've complied 10 solid principles that will help you fight the decline of organic reach on social media. Read More

In the current state of social media marketing, it’s all about engaging the audience you currently have. It’s not always about the views or reach of our activities, but more about how many people are taking action when they see these posts. This week I want to share with you 6 tactics to help you i Read More

After playing around with Instagram's IGTV, I'm here to share all I know so far about IGTV and give you 5 IGTV ideas you can steal for your brand or business! Read More

I’ve been wanting to write this post for a long time. It isn’t completely a social media tip – but a splash of a few things that don’t get talked about in the social media field. So this one is for my fellow social media marketers, aspiring social media marketers, or just for anyone looking for a l Read More

There are general social media mistakes we all know to avoid (like buying followers). But there are many other less obvious social media blunders to steer clear of. I've composed this list of the most common slips I've seen in my experience as a social media marketer this year. Are you making any o Read More

A good way to drive engagement and shake up your usual posts is using interactive content. Interactive content gets your audience more involved, increasing click throughs and providing more opportunities to educate and delight your network. Interactive content includes any content a user can click Read More

Analyzing and measuring your campaign's success (or lack thereof) is essential in your social media marketing development and strengthening your social media strategy or campaigns. One way to analyze the success of a campaign, or to measure the growth of your reach is to get into the habit of creat Read More

Social media can be a lot to take in all at once, especially when you're just starting out. Here is a quick compilation of some of my social media tips to set you up for implementing a killer social media strategy. These are the 10 must haves for a strategy that builds an authentic, engaged social Read More