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If you've always wanted to know what would have happened had you followed a different AdWords bidding strategy, then Google has just the feature for you. Read More

The advent of a new kind of search engine - aka Microsoft's Bing - is affecting the way information is delivered and may ultimately force marketers to change the way they measure results. Bing pulls content from indexed websites and displays the navigation path and variations on the search query off to the side. Clicking on the new keyword help Read More

Landing pages play tremendous roles in serving consumers' information needs and closing sales. In their recent white paper, Consumer Retail: Utilizing Landing Pages for Integrating Online and Offline Advertising Programs, LeapFrog Interactive's Art Director Jeremy Williams and Director of Interactive Marketing Michael Wunsch share a few pointers o Read More

If new scientific research is any indication, it appears that online coupons have a much bigger effect on consumers than print coupons do. A fascinating study from NeuroFocus examined consumer responses to coupons both online and printed by analyzing brainwave activity, and combining those findings with others from eye tracking and galvanic skin r Read More

Here are five more inexpensive—yet powerful—ideas that can help you and your business come out on top. Read More

Caught Twittering or on Facebook at work? An Australian study that shows surfing the Internet for fun during office hours increases productivity. The University of Melbourne study showed that people who use the Internet for personal reasons at work are about 9 percent more productive that those who do not. Read More

It is clear that Mom bloggers have certainly reached the public mind in a way that excites many marketers. Over SXSW, Rohit Bhargava had several opportunities to sit down and learn from mom bloggers what their experience has been of working with marketers. So, here are the top 7 things gleaned from conversations with mom bloggers that most of Read More

Earned media that results from public relations efforts may be more important than advertising to brand value, especially for companies that sell feature-rich, high-involvement and complicated products such as consumer electronics, and financial services and vehicles, finds a survey by Text 100 and Context Analytics. The findings show that on Read More

According to a study of more than 10 billion banner inquiries across Europe from ADTECH, the average click-through rate fluctuates between 0.11% and 0.19%. Apparently, users click on display ads more frequently toward the end of the year, during the major online shopping period. The rate then restabilizes in January at 0.12%. Since 2004, the a Read More

When the going gets tough, the tough get... cheap. Today, a good marketing idea has to be as inexpensive as it is clever. In part 1 of a two-part series, here are five inexpensive suggestions that can lead to productive results. Read More