GPorter submitted the following stories to BizSugar

Google adds AdWords Bid Simulator feature

Google adds AdWords Bid Simulator feature - http://www.bizreport.com Avatar Posted by GPorter under Online Marketing
From http://www.bizreport.com 3747 days ago
Made Hot by: on August 17, 2009 2:14 pm
If you've always wanted to know what would have happened had you followed a different AdWords bidding strategy, then Google has just the feature for you. Read More
Facebook's revenue target for 2009 is reportedly $550 million, nearly twice last year's $280 million. But recent news and complaints about click fraud of up to 100% has made these advertisers angry. These are not the usual click fraud complaints that advertisers have leveled against search engines for years, such as bots falsifying the numbe Read More

Bing Throws Web Analytics for a Loop

Bing Throws Web Analytics for a Loop - http://www.marketingvox.com Avatar Posted by GPorter under Online Marketing
From http://www.marketingvox.com 3812 days ago
Made Hot by: on June 13, 2009 2:29 pm
The advent of a new kind of search engine - aka Microsoft's Bing - is affecting the way information is delivered and may ultimately force marketers to change the way they measure results. Bing pulls content from indexed websites and displays the navigation path and variations on the search query off to the side. Clicking on the new keyword help Read More

3 Tactics for Offline Landing Pages

3 Tactics for Offline Landing Pages - http://www.targetmarketingmag.com Avatar Posted by GPorter under Online Marketing
From http://www.targetmarketingmag.com 3839 days ago
Made Hot by: on May 15, 2009 8:27 pm
Landing pages play tremendous roles in serving consumers' information needs and closing sales. In their recent white paper, Consumer Retail: Utilizing Landing Pages for Integrating Online and Offline Advertising Programs, LeapFrog Interactive's Art Director Jeremy Williams and Director of Interactive Marketing Michael Wunsch share a few pointers o Read More

Online Coupons Work Better Than Print

Online Coupons Work Better Than Print - http://www.smallbusinessnewz.com Avatar Posted by GPorter under Online Marketing
From http://www.smallbusinessnewz.com 3848 days ago
Made Hot by: on May 7, 2009 5:03 pm
If new scientific research is any indication, it appears that online coupons have a much bigger effect on consumers than print coupons do. A fascinating study from NeuroFocus examined consumer responses to coupons both online and printed by analyzing brainwave activity, and combining those findings with others from eye tracking and galvanic skin r Read More
Here are five more inexpensive—yet powerful—ideas that can help you and your business come out on top. Read More

Hey, boss! Facebook makes better employees

Hey, boss! Facebook makes better employees - http://www.msnbc.msn.com Avatar Posted by GPorter under Management
From http://www.msnbc.msn.com 3881 days ago
Made Hot by: on April 3, 2009 10:01 pm
Caught Twittering or on Facebook at work? An Australian study that shows surfing the Internet for fun during office hours increases productivity. The University of Melbourne study showed that people who use the Internet for personal reasons at work are about 9 percent more productive that those who do not. Read More

7 Things Mom Bloggers Want To Say To PR People

7 Things Mom Bloggers Want To Say To PR People - http://rohitbhargava.typepad.com Avatar Posted by GPorter under Public Relations
From http://rohitbhargava.typepad.com 3891 days ago
Made Hot by: on March 25, 2009 8:25 pm
It is clear that Mom bloggers have certainly reached the public mind in a way that excites many marketers. Over SXSW, Rohit Bhargava had several opportunities to sit down and learn from mom bloggers what their experience has been of working with marketers. So, here are the top 7 things gleaned from conversations with mom bloggers that most of Read More

PR Builds Brand for Complex Products Better than Ads

PR Builds Brand for Complex Products Better than Ads - http://www.marketingcharts.com Avatar Posted by GPorter under Public Relations
From http://www.marketingcharts.com 3898 days ago
Made Hot by: on March 18, 2009 5:45 pm
Earned media that results from public relations efforts may be more important than advertising to brand value, especially for companies that sell feature-rich, high-involvement and complicated products such as consumer electronics, and financial services and vehicles, finds a survey by Text 100 and Context Analytics. The findings show that on Read More

Average clickthrough rates for banner ads

Average clickthrough rates for banner ads - http://www.emarketer.com Avatar Posted by GPorter under Online Marketing
From http://www.emarketer.com 3898 days ago
Made Hot by: on March 17, 2009 5:54 pm
According to a study of more than 10 billion banner inquiries across Europe from ADTECH, the average click-through rate fluctuates between 0.11% and 0.19%. Apparently, users click on display ads more frequently toward the end of the year, during the major online shopping period. The rate then restabilizes in January at 0.12%. Since 2004, the a Read More
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