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You’ve decided to take the plunge and work at home. You’re probably excited to be your own boss, go to work in your pj’s, and take a commute that only requires a short walk from bedroom to office.

Before you get too carried away about the myriad benefits of working at home, consider the challeng Read More

You determine a business name, work on your business plan, build a website and read everything you can about starting a business. Except, it’s now been six months, and you still haven’t started!

Two APPO members share their tips on how to get started when you're feeling stuck. Read More

Social media has become a great way for companies of every size to reach out to their customers. If used correctly, Instagram is more effective than using other social platforms, including Facebook or Twitter.

Learn how to use your images to raise brand awareness for your company and i Read More

Building customer loyalty is something every business owner strives for. Establishing a company that will remain successful over time means you must attract repeat customers. One-time buyers are valuable but not nearly as much as those who frequently revisit you.
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I now affectionately refer to my mom as my “wise sage” and appreciate any and all insight she can share with me. She knows stuff. She’s lived through the depression and comes from a family of immigrants who spoke zero English when they arrived in Canada in the early 1900’s. Not only did my mom’s fa Read More

Back in 2011, when I first starting teaching my daughter and her friends how to cook from my home kitchen, I never imagined the potential for turning my itty bitty passion into something life changing for myself, or for others.
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The holiday season is upon us, and in addition to jingle bells, holiday music, and festive cookies, holiday marketing campaigns are everywhere. Every year, right around Thanksgiving, the holiday marketing strategies come out to play. It can seem like they’re all the same, but you always know the go Read More

People have different intentions when they set out on their blogging journeys. Some do it in hopes to earn a living from it, while others enjoy writing as a hobby, so they begin a blog. No matter what your initial goals are, the thought of actually earning money from your blog is usually always a w Read More

The emails are piling up in your inbox, the pile of dirty dishes in the sink is reminding you how behind you are on housework, and you forgot to make your kid’s lunch last night. It’s not even 7 a.m. yet and you already feel like a failure.
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According to the Kauffman Foundation, after falling for five years, the amount of new entrepreneurs as a percentage of the population finally picked back up. That means, for many, we aren’t just approaching the end of the year – we’re also approaching the end of their first year of business. And as Read More