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Gleanster Research found that B2B companies spend more than a half of their annual budgets (55%) on content production and creation.

The more concerning thing is that a large proportion of this spend is wasted on unproductive man hours, and competing priorities. Read More

The single most important strategy in today’s content marketing world is using video.

Whether it’s video on Facebook, Twitter, Snapchat or YouTube, the content you need to be thinking about creating and marketing on social media for your business is video. Period! Read More

With a tool like Process Street, you can automate a number of tasks that your teams need to complete in their day-to-day. From making sure your team follows the same process every time, to ensuring every step is taken, Process Street gives you the tools to keep your team on the same page. Read More

Take a look at 2016’s most influential brands on Facebook, according to Mavrck: Starbucks, Coca-Cola, MTV and Samsung Mobile top the charts, followed by brands like KFC, Nike and Target. What do these companies have in common? They’re all business-to-consumer. Read More

The artificial intelligence era… It’s all about embedding human smarts in machines.

Facebook chatbots are one application of this revolution, as they rapidly gain popularity and provide a new tool for marketers to leverage. These chatbots are the incorporation of automatic chatbots within Facebo Read More

Jay Baer, President of Convince & Convert, joins the Content Pros Podcast to discuss converting haters into advocates, mining complaints for impactful and effective content, and the profitable power of a focused customer retention plan. Read More

Google is excellent at determining whether or not you deserve to rank for your target keyword, so much so, that 90% of users will find exactly what they need on the first page of results. This means that, if you’re on the second page, you may as well not exist. In fact, the differences between thir Read More

There is much talk about the advantages for businesses when they automate their marketing. Some of our customers already are proving it themselves. In this post, we summarize the benefits they have achieved through marketing automation. Read More

It’s not uncommon for businesses to get a bit ahead of themselves when it comes to growth opportunities. But you need to have the basics covered before you can really experience success. The tips below include some insights from members of our small business community about some basic business stra Read More

I’ve been blogging for longer than ten years. Ten years! And I haven’t quit. That’s a long time. I’m not trying ... Read More