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The advent of digital technology has opened up a gamut of purchasing possibilities for both local consumers and local businesses. 64% of consumers have made a first purchase from a brand because of a digital experience such as a website, microsite, mobile coupon, or email. No other medium has so im Read More

What does the future hold for digital marketing in 2014? Let's look inside the crystal ball and see what new tactics and techniques will be in vogue in the new year, and which will fall by the wayside. Read More

Late last year, the folks at Forbes did a great job compiling a thought-provoking list of digital trends and predictions from marketing thought leaders. For the benefit of marketers out there who are too busy to read through the whole list, Referralcandy put together a summarized infographic versio Read More

An interesting infographic highlighting the top 10 overused LinkedIn profile buzzwords in 2013. Taken to the extreme, we thought it’d be amusing to imagine these ten buzzwords being the qualities that all marketers would strive to have (as their 2014 new year resolution), but for the wrong reasons Read More

In this digital entrepreneurial endeavors must be coupled with a "mobile-friendly" mentality. 88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours. 70% of smartphone users use their device when shopping in-store. 79% of smartphone u Read More

The use of social media to help accomplish business goals is no longer a “what if” but a “how to.” It is clear that social media helps brands influence and engage their audience. Read More

There are dozens of types of social media users, but only a key few who you really want on your side. Find out which five types of social media followers your brand should seek out and why see the infographic. Read More

Investing in a copywriter for your website is a smart move. A good copywriter can carry out market research, understands the psychology of selling and can write in a persuasive manner - no easy task to learn overnight. An experienced website copywriter can write clear, concise copy, broken down int Read More

Are you ready for internet success? This infographic will help you focus on building your website the right way, from the start, you'll be on your way to 10k monthly visits in no time! This is not so difficult personally I think if you follow these steps you'll generate 30k visits per month to you Read More

Employee engagement can best be summarized as a dynamic partnership in which employees bond with their organization and with each other through shared understanding and a common purpose. Read More