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Social media analytics involves measuring, analysing and interpreting the interactions and associations between people, topics and ideas within social media domains.

Social media analytics can be a powerful tool for understanding how people react to different elements of a social marketing campa Read More

Visually planning a social media marketing campaign will ensure all its components are clearly understood and designed with focus around the core objectives Read More

Learn how to use social media for delivering effective customer service. A useful infographic and an example of how NOT to use Twitter for customer service! Read More

Are we now in a period where we are labelled as 'the social media generation'? Does it seem like everyday life cannot be lived without the aid of social networking? Read More

"There's no business like a social business!" It might come as a shock, but your business is only as good as your social media manager. Don't believe me? Read More

Postific is a brand new social media management and marketing platform that was launched on 21st December, 2013.

I recently had the pleasure of speaking with Postific’s founder, Rosen Ivanov. Learn more about the new software and find out what is planned for the future.
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Take your readers on a guided path through your content, culminating in a rewarding learning experience, to improve return visits and readership.
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Quality social media marketing articles are coming thick and fast with only a few days to go before Christmas. I've picked up on some great pieces during the past week. Read More

What has the state of social media to small businesses looked like in the last few years? Will social media continue to change in years to come? Read More

25 of my favourite social media quotes. Funny quotes, inspirational quotes and priceless social media quotes to read and share.

Social media quotes are a great source of content to share with your audiences. Using an established expert's viewpoint can also provide substance to complement or rein Read More