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Pricing your product or service is an extremely essential issue that every single business owner and sole trader must address. Get it right and you should find yourself dealing with happy customers.. Read More

The benefits of content are three-fold; first off, SEO, secondly, branding + tone, and thirdly, interaction. Use each to tempt not tease your audience Read More

Blog post highligting the power of radio as a cmedium for communicating your message to market. Gives tips on outlets to target Read More

Give, and you get back. If you are an expert in your field and manage to extract huge sums of money for your time, giving a percentage of that time for free will empower both you and the receiver. What comes around, goes around.. Read More

I do! It’s the cry of more and more people regardless of their age – entrepreneurship is a growing trend – yet there is more to being a successful entrepreneur than being self-employed as anyone who has ever tried to build a business will know.. Read More

Do you ever find yourself explaining something to someone and when you’ve finished speaking they look at you as if you’d just rattled off something in fluent Japanese? So, you start over.. Read More

Aisling Foley has 23 years marketing experience in the IT industry. Before founding her marketing consulting business in 2007, Aisling worked as Head of Marketing for CR2 in Dublin and Dubai & prior to CR2, she worked as Marketing Manager in Sabre Holdings in Dublin Read More

Research can reveal both good and bad news: use it to confirm your hopes and expectations for a new market - but also to reveal any problems that may lie ahead Read More

LinkedIn has revolutionised how we network for business and job search. It has made networking more accessible to the masses and less daunting by removing “the room full of strangers” scenario. As a result, larger numbers of businesses and jobseekers are embracing the power of networking. I recently trawled my connections and I was shocked to find that many connections.. Read More

“Errr… what does it say to you?”, “well you know, I just think about how great of a sister I would be to my friend Ellen, how funny I am and how much you and dad love me… and then… well my mind gets tired and I go asleep! Read More