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Part three, in the Do or Die Marketing Plan, is about defining your offering: a vital excercise as how on earth can your customers buy from you if they don't understand what it is that you are selling? Read More

One senior manager from Sage in North America made a very valid point about how the size of the firm, culture and even the location can play a huge role in the expected behaviour of employees. He also made the point... Read More

Selling on the Internet is an ideal situation; I mean, all those potential shoppers searching in cyber-shopper heaven, and you don't need to lift a finger. You're happy with your glass of something expensive, lounging back in your recliner, knowing, that sooner or later they'll click on your site a Read More

Anita Campbell has created the most popular Small Business blog on the Internet. It makes several million dollars each year, attracts hundreds of thousands of readers each month, has 55 thousand Twitter followers, and has won many awards... Read More

Email newsletters offer one of the highest returns on investment in online marketing, second only to search marketing. But it only works when you do it right. Assuming you have interested subscribers; the following are the key parts of an email newsletter guaranteed to bring you success... Read More

Horizons of Focus is an excellent tool for enabling you to look at your life from different perspectives and as a guide for focusing your day to day activities... Read More

At some point in our lives many of us (myself included) have had some experience at the hands of a bully, be it the school yard bully or a workplace bully, but whichever way, the feelings of isolation and extreme stress that bullying creates can linger for many years after the event. At some point Read More

Today’s Guest: Jill Konrath. She is an internationally-recognized author and popular speaker at annual sales meetings, kick-off events and professional conferences. Her newest book, SNAP SELLING, has already received rave reviews from industry leaders... Read More

Small business owners are notorious for wearing multiple hats: they can be managers, bookkeepers, impromptu IT “experts,” and marketers, among other titles. But what ever roles you find yourself taking on as the owner of a small business Read More

It’s been a few weeks since Google announced the introduction of its Plus One (+1) button to search results and websites. Now that the hype has died down let’s assess if this will be a winner and finally allow Google to find its place within the media market . If Google +1 takes off are you ready t Read More