Your competitors are just as smart as you and they are building a brand too. Most likely, in the same way as you. You need to go beyond just building a brand in order for your business to thrive.
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These stories submitted by Ckocialski became hot on BizSugar
Building a Brand Isn’t Enough, You Need Brand Loyalty Too
Posted by ckocialski under StartupsFrom http://cynthiakocialski.com 3850 days ago
Made Hot by: Digitaladvert on October 21, 2013 1:36 pm
Are Your Marketing Messages Creating an Identity Crisis?
Posted by ckocialski under StartupsFrom http://cynthiakocialski.com 3854 days ago
Made Hot by: sophia2 on October 9, 2013 12:50 pm
Marketing must convey the same messages over and over again until the product and message synonymous. Without consistency, the result is an identity crisis.
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11 Ways to Lose Investors Before You Finish Speaking
Posted by ckocialski under StartupsFrom http://cynthiakocialski.com 3857 days ago
Made Hot by: MarketWiz on October 7, 2013 6:03 pm
Start-up killers are those spoken statements that will lose the funding or customer deal for the entrepreneur. What are some of these turn–offs?
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What Entrepreneurs Need To Know about Pricing and Antitrust Laws
Posted by ckocialski under StartupsFrom http://cynthiakocialski.com 3864 days ago
Made Hot by: ObjectOriented on October 2, 2013 9:01 am
Pricing is a tough topic for entrepreneurs, not only must they test for customers' acceptance of pricing, but their pricing must not violate antitrust laws.
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