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Building a Brand Isn’t Enough, You Need Brand Loyalty Too

Posted by ckocialski under Startups
From http://cynthiakocialski.com 4063 days ago
Made Hot by: Digitaladvert on October 21, 2013 1:36 pm

Your competitors are just as smart as you and they are building a brand too. Most likely, in the same way as you. You need to go beyond just building a brand in order for your business to thrive. Read More

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Are Your Marketing Messages Creating an Identity Crisis?

Posted by ckocialski under Startups
From http://cynthiakocialski.com 4068 days ago
Made Hot by: sophia2 on October 9, 2013 12:50 pm

Marketing must convey the same messages over and over again until the product and message synonymous. Without consistency, the result is an identity crisis. Read More

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11 Ways to Lose Investors Before You Finish Speaking

Posted by ckocialski under Startups
From http://cynthiakocialski.com 4071 days ago
Made Hot by: MarketWiz on October 7, 2013 6:03 pm

Start-up killers are those spoken statements that will lose the funding or customer deal for the entrepreneur. What are some of these turn–offs? Read More

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What Entrepreneurs Need To Know about Pricing and Antitrust Laws

Posted by ckocialski under Startups
From http://cynthiakocialski.com 4077 days ago
Made Hot by: ObjectOriented on October 2, 2013 9:01 am

Pricing is a tough topic for entrepreneurs, not only must they test for customers' acceptance of pricing, but their pricing must not violate antitrust laws. Read More