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I’m thrilled my guest on show 39 of the Content Champion podcast is Mark Schaefer, the globally renowned marketing and business consultant, best selling author, educator and speaker. Read More

There’s been a great deal written about the theory of using Twitter to get more traffic to your blog or website, but very little in terms of actionable, proven strategies. I hope to change that with this case study, and what I call the ‘Triple Twitter Traffic Technique’. Read More

When it comes to strategy and action, goals and actual results, saying you’ll do something versus just getting stuck in and doing it – content marketing would seem to be a world of contradictions. Read More

Read over 550 definitions of popular terms in this huge content marketing glossary. Have we missed any that you can add in? Read More

At the start of the year I interviewed Joe Pulizzi of the Content Marketing Institute about how content marketing is maturing beyond the adoption phase into a marketing prerequisite that all forward-thinking companies are using. Read More

Do you have a clear idea of where your online business is going, what it can offer customers and what it stands for?

Can you communicate this clearly and concisely to others?

Unfortunately, one of the most overlooked aspects of a profitable online business is a strong mission statement. Read More