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The well-known saying, ‘content is king’ is only half true.

If you want to have the type of website that consistently gets hundreds then thousands of daily readers – simply because people love to read the content you publish – then you need to create truly great content and actively promote it – Read More

In episode 46 of the Content Champion podcast, I discuss email list segmentation and behavioural dynamic marketing with Rob Woodgate, creator of AWtomator – the amazing new marketing automation software for AWeber that I’ve been testing. Read More

Amazon.com opened its virtual doors in July of 1996. Their system of rewarding people who are directly responsible for the sales of products owned by others is widely regarded as the first recognisable affiliate program on the Internet. It was and still is a great way to make money online – if you Read More

I’ve got a confession to make. Sometimes – quite often actually – I absolutely hate writing. I know this sounds weird coming from a professional copywriter and content marketer – but I’m afraid it’s true. Read More

In this post I want to talk about a technique that I call social stacking. Now everyone knows social media is an absolutely fantastic way to drive traffic to your website, once you've built up your profiles and follower numbers.

But often the actual process of dealing with social media, posting Read More

Welcome to show 42 of the Content Champion podcast. In this episode, it’s my honour to be speaking with ‘the’ Rand Fishkin of Moz.com and Inbound.org fame – about how to measure the success of our content marketing campaigns. Trust me, this is one show you don’t want to miss… Read More

As a highly competitive field, online marketing increasingly requires the use of sophisticated strategies in order to grab online users’ attention and enhance their digital experience. Read More

Hello and welcome to episode 41 of the Content Champion podcast. On the show this time round, I’m delighted to be speaking with Claire Mitchell of The Girls Mean Business.

An experienced entrepreneur and marketing professional with over 15 years’ experience, Claire is buzzing with practical, dow Read More

I can’t believe we’re already up to episode number 40 of the Content Champion podcast. This time, I’m thrilled my guest is the ‘Social Media Bloke’ himself, Andrew McCauley of Autopilot Your Business. Read More

Let’s face it. Being productive with content creation can be hard. We’ve all been there – a superb idea for a new blog post, free report or guest article pops into your head, and we can’t wait to get started. Read More