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The future of commerce is social; brands that want to stay ahead of the innovation curve should begin selling through social media now in order to develop a strong competitive advantage later, when shoppers complete a majority of their purchases through their favorite social sites. Read More

When experts analyze what leads to success among ecommerce businesses, a few recurring themes come up. Those include expertise with online marketing, sales, copywriting, and more. To help you grow your online shop, below are seven things digital store owners must learn to acquire customers, deliver Read More

The 2nd leading driver of social traffic, Pinterest has some of the most engaged users online. Here are ways to start using Pinterest to your advantage now. Read More

Quality video marketing will improve the way you approach SEO. Inside, read up on 4 key SEO metrics and best practices for using video to grow rankings. Read More

Everything you think you know about content marketing is wrong. See what we reveal is truth and what is actually fantasy. Read More

Years ago you could write top 10 lists and other shallow content that would bring a flood of traffic to your site. Well, a lot has changed since then. Read More

When I took a content strategy gig 3 months ago, I thought I knew what I was getting myself into. Arrive, review my to-do list, write for 8 hours. Right? Wrong. Read More

Whether you are a small-time blogger or an established publishing house, here are a few tips well-worth remembering to help you blog smarter. Read More

What strategies does your marketing team use to write social copy that gets people to click and convert? We rounded up 12 experts. Here are their responses. Read More

2/3 of businesses use content marketing to inbound customers. But what makes a brand exciting enough to deserve the time of day for readers and consumers? Read More