BizSugar.com › User › ferdinandtan › Published

From Entrepreneur.com: This downturn is a great time to develop a social-media recruiting strategy if your company doesn't have one yet. Here are some basic tips for getting started: Read More

The success stories usually go something like this: Company X starts using Twitter and watches sales spike because of the exposure. Company Y makes a Facebook page and grows its client list by 200 percent in six months. The benefits that social media can offer have businesses of all types jumping on board. But lost in the excitement are some com Read More

A black and pink sign stands outside Trendy Nails in Victoria, advertising the pedicures, acrylics and other services the shop offers. But potential clients can also grab up info online, through the business' tweets, status updates and online profiles. Read More

Do you need help choosing your investments? Knowing the answer to this question can help you determine which type of broker is best for you.
Brokers come in two forms: full-service or discount. Read More

New media has already reminded up that PR stands for public relations and not just media relations. This is still something that many organizations are navigating at the moment. Now Google is giving us yet another Wave of innovation and showing us what is possible in the browser. It was developed by the team that gave us Google Maps. Read More

Well.. this is an important question to ask. This is even more important to consider if you are a CEO. There has been quite a bit of chatter in the social media world pertaining to a CEO's use of social media. Should the overall leader in a company be involved in the online communication strategy being implemented by employees or an outside firm? Read More

Jacques Torres' showmanship sets him apart in the crowded market for high-end chocolate.
In 1980, on a dare from a girlfriend, 20-year-old Jacques Torres marched into the palatial Hotel Negresco in Nice to ask the imperious chef Jacques Maximin for a job. The concierge booted him out, so Torre... Read More

One of the most important aspects of marketing is turning your customers into advocates for your brand and product. Unfortunately, the reality of business is that every company has customers that leave its service. These customers can turn into thorns in your company's side if they're not treated right, so it's important to ensure that even yo Read More

Whether it's a faster way to move data, a cheaper way to power a car or a cleaner way to sweep up dust bunnies, the right innovation can deliver huge profits to an organization. But given today's fast-paced global marketplace and limited resources for research and development, companies often struggle simply to survive, let alone innovate. Read More

I've been struck by the recent proliferation of audio microblogging or micropodcasting (or micro audioblogging?) apps out there. In addition to Jott (read one of our reviews) and Utterli, there is now Trottr, Chirbit and AudioBoo, just to name a few. While micropodcasting hasn't yet taken off in the way Twitter has (what has?), I really do see the Read More