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The fact is, we're not living in the 1950's anymore. And as a recent article in the NYTimes put it, 'Even sophomoric humor is a sales lubricant'. People don't gravitate toward serious. They much prefer it when you keep your message light. Give a potential customer a reason to smile, and you have Read More

Rapid change is the only constant now. Which means that continual evolution of your products and services is a necessity. Find out which features your customers like best, and concentrate on enhancing those. Read More

Marketing often means taking something very small about your product and making it appear more important to your target. Click here to find out more. Read More

The seven essential steps your b2b startup should use to create a successful marketing program. Get it right the first time! Read More

Six tactics your brand needs to review to determine if your brand is positioned for real growth in 2014. Read More

In order to convince a prospective customer how great your product is, they have to notice your brand first. First you have to stand out. Read More

The most powerful communications are based on creating an emotional response. If it's 'just business', your target won't respond. Read More