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Fans are going to share stuff about your business regardless, so why not create fresh marketing ideas to get them involved? Click for full story. Read More
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Seinfeld says happiness is all about the anticipation of buying something. Because later, it's nothing but regret. This from one very rich spokesperson. Read More
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The key is to build teams and your entire business model around 'Smart Creatives' - the impatient, outspoken risk-takers. Click for the entire story. Read More
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A Twitter marketing primer: The do's and don'ts for brand posts on Twitter. What's right, and what's very wrong there. Click for the story. Read More
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1) Ease of use. 2) Beautiful, simple design. 3) Marketing that makes the customer feel smarter. Click to read the full story. Read More
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Successful brand content is short, shareable and searchable. It's like a candy bar you take a bite of and pass along. Click for the story. Read More
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The notion of just 'getting eyeballs' to your website appears to have returned. In the battle for original content, Amazon buys Twitch. Click for more info. Read More
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Do you provide a product or service people use every day? Does it make life a little better? Acquisition targets meet those criteria. Click for more info. Read More
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With the middle class constantly shrinking, brands have to choose between products for the masses, or marketing to the rich and affluent. Click for more. Read More
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Sex in advertising. When all else fails, you can always use the premise of titillation to bring in viewers. Even today. Click for more info. Read More
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