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Taco Bell has sold 450 million of their new Doritos Locos Tacos. It was a bolder idea than you might think. Read More

When it comes to creating video content, there are essentially two options: In-house, or professional. The first is a roll of the dice. Read More

We live in an economy that's moved beyond products & services to one based on experiences, connections and sharing. Read More

In the age of Vines and Tweets, you have less time than ever to tell the story of your brand to your prospect. Read More

In the new world created by Google, brands now obsess over search ranking. But the result is that they miss the bigger marketing picture. Read More

In a recent article in Inc., Phillip Rosedale explores this question and makes some very astute observations. Most importantly, he believes that there are tech geniuses just about everywhere on the planet. But only San Francisco makes it safe to work on risky ideas. Read More

We live in a world of constant information. Either your brand becomes part of that news stream - or you simply won't be thought of. Read More

You're more likely to summit Mt. Everest than click on a banner ad. The ROI on display advertising is simply terrible. It's time to elevate your marketing above the fray. Read More

After 500 rejections, Ann Margulis advertised her skills on a billboard outside Sydney, declaring "I am 60... and not over the hill." Read More

Marketing success today requires understanding your brand's culture & story, and telling it in the most empathetic way possible. Read More