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Compelling storytelling, longer narratives and high production values are the key to more shares of branded videos today. Click for more info. Read More

In business, hardly anyone wants to 'rock the boat'. But without marketing innovation, your brand may be nearly invisible. Click for the entire story. Read More

Most brands haven't developed a clear understanding about how people really use mobile devices - and where their brand has the best potential to fit in. Click for the entire story. Read More

Investors believe that mobile apps have the best potential to create serious wealth right now. Marketers should take note. Click for more info. Read More

To get attention, your brand needs to tell a story. And stories are best told in video ads (or commercials). Click here to find out more. Read More

Since governments have failed, it may be up to business to save the planet from global warming. It's not just the biggest social media opportunity there is for a brand, it may be the most important thing of all. Click here for the story. Read More

Facebook's free organic reach has declined to the point where marketing there is futile - unless you're spending substantially on ads. Thanks to changes in the holy grail - Facebook's news feed - the average brand is likely to reach only 3 out of 100 of their followers when they post there. Click Read More

Despite what digital experts tell you, paid advertising still reaps the best results right now. Click for more info. Read More

Marketing is for products that people don't really need, so they have to be convinced otherwise. Take the high ground, and forget marketing altogether. Read More

New research shows people are too busy to view content about your brand during work hours. Click here to learn more. Read More