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A powerful call-to-action (CTA) is essential to almost any piece of online sales and marketing material. No matter how compelling your copy is or how enticing your offers are, if you don’t get your visitors to take action – whether it’s signing up to your list, getting in touch or making a purchase Read More

Maybe it’s because they are such independent pets; maybe it’s because they can be charming and loving and then all of a sudden stand-offish and snooty. Whatever the reason, cats on social media have taken on personalities that we usually attribute to humans and have become a popular element of soci Read More

Here are a few things that you should be doing, or paying attention to, when you are setting up social media accounts. If you already have your accounts up, you may want to consider taking a little time to make these edits. They will make your pages and accounts look much more professional and appr Read More

Long before your launch, there is marketing work to do. And before any marketing begins, there is marketing work to do. You may think your product or service is the “best thing since sliced bread,” – after all, it’s your baby. But now is the time to get realistic and figure out how you get that pro Read More

Every social media platform excels at a different function - you don’t post video to the same platform as you post quick information updates - but businesses often fail to approach social media strategy in a uniform way. Luckily, Smart Paper Help’s recent infographic on both business and user engag Read More

It’s always a great feeling when you see that the number of people following you on social media. It shows that people are interested in what you have to say, and want to see more. Unfortunately, not all followers are equal. You don’t benefit when somebody simply reads your content and then takes n Read More

Whether you’re self-employed and want to reach sales prospects, you want to apply for a new job, or if you’re employed and want to network with other people in the industry, making sure your LinkedIn profile is up-to-date and ticking all the right boxes is important.

To help get the most out of Read More

Thanks to the Internet, we now live in a hyper-connected world. Whether it’s reading the news or checking Twitter, everyone goes online to check what is new or popular. This trend is projected to continue as teens and millennials have been found to spend roughly 30 hours on social media per week. A Read More

If you are interested in building a personal brand, getting active on periscope might be just what you need to get started. Periscope is a tool that you can use to create live broadcasts using your smartphone. Not only that, your followers can also join you to follow you, and to use your broadcasts Read More

There is a theory. That theory says that if you can simply load up content everywhere – on your blog and maybe 8 social media platforms – that you will increase your numbers. It’s the “law of averages” they say. Certainly, that is one “hack” that many have used. But that content had better be in im Read More