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SMM is an important tool for promoting products and services. Everyone is aware of the fact that there needs to be at least some plan to wind the campaign. The main thing here is to go in the right direction from the first steps. Otherwise, there is a huge risk of alienating the audience or losing Read More

“When it comes to the professional side of social media, LinkedIn is still the top network. Whether you are in a B2B or B2C business, LinkedIn is the perfect platform to get to know and engage with your customers.

Why? LinkedIn is strictly used for business, which means when people sign in, they Read More

Over the past 15 years, social media has evolved from a small online niche into one of the most powerful marketing assets a business can get its hands on. With this significance comes a need to understand where the future of the industry is going. After all, the only way to thrive at social media m Read More

Chances are you’ve already seen your fair share of emojis littering social feeds and text messages. But just in case you’re not quite sure what we’re talking about, we’ll officially introduce you to the visual world of the emoji and explain what makes them a perfect fit for marketing campaigns. Read More

“Social media is not going away; it's up to businesses to board the train or get left on the platform.

What other tool can build relationships between businesses with such ease and speed?

What other channel can generate enhanced exposure for your business and develop brand loyalty without spe Read More

It’s amazing to think that we can reach huge audiences without the use of TV, radio, and expensive purchased advertisements.

But the lower costs and ability to reach a huge audience come with other challenges. There is so much marketing “noise” out there, it will be tough to stand out, to find p Read More

Marketing on the Internet isn't as similar to regular marketing as many would like to believe. The "culture" of the Internet has a fairly consistent history of being skeptical about most commercial endeavors and also has what some might call an over-sensitive sales pitch detector.

In no generati Read More

Some experts suggest that where a company is heavily reliant upon the Internet for lead generation, having accounts on all the major social networks including Facebook, LinkedIn and Twitter is one way to ensure maximum exposure. As a small business, however, you may not have the time or money to do Read More

Social media for businesses can be quite confusing. At first glance, most business owners or managers think it is easy. However once they begin, they discover many hidden levels of difficulty. The good news is that with a sensible social media checklist, the entire process can be streamlined and yo Read More

Creating pillar content and promoting that content can all help with link building and in turn the DA score. Check out this infographic by Digital Next for more tips on how to increase any sites Domain Authority. Read More