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Have you ever thought about doing mobile marketing for your small business, or are you an entrepreneur already doing some form of mobile marketing? Be sure to check out the #smbiz Twitter chat for small business on Tuesday, Feb. 2 from 8-9 pm ET, where we’ll discuss mobile marketing for small business and entrepreneurs. Read More

In the 1980s and 1990s the battle between the two dominant brands intensified to such an extent that the term “cola wars” was used to describe the feud. Each employed numerous advertising and marketing campaigns to outdo the other.The Pepsi Challenge ads showing people doing blind taste tests kicked off the fun in 1975. Read More

Have you ever watched a favorite television show and wondered how a particular small business got the production company to make the show about them? You know the question you ask yourself – how do I get my business on TV? I’m sure you’ve seen at least one of these shows, especially if you’re a regular viewer of TLC or The Food Network. Read More

Why do customers still buy from you? Our entrepreneur reporter and blogger lists five main reasons for small business marketing advice why entrepreneurs should realize why people still keep coming into the store to buy. Here they are in no particular order: Read More

One of the greatest opportunities to get media coverage - for any size company - is when a national story occurs. When that national story is a tragedy or disaster, however, companies must walk a fine line with their publicity-grabbing intentions so as to not be seen taking advantage or profiting off the disaster. Read More

Boy Genius Report got their hands on this internal memo from T-Mobile regarding the upcoming Google Nexus phone. So you don't get get eyestrain, we'll paraphrase it for you: Google will launch the Nexus in January, selling it directly over the Web. They'll share troubleshooting/support duties with manufacturer HTC. T-Mobile will then gladly provide you with service (which is no different than Read More

New research suggests that the mere presence of online ads has an influence on the products and services we buy, and that businesses that advertise online are probably getting a better bang for their advertising buck on the Web than in other media, like television, radio or print. Read More

With the increase in businesses using online direct marketing tools, such as email, it has become more important to stand out from the crowd, it has been claimed. According to Madison Claire, writing for wholesale supply firm Drop Ship Access, email marketing is a "tried and true, proven winner in the world of e-marketing" but warns that companies should aim to get the most use out of the tool. Read More

The Holmes Reports has announced its list of the top five public relations campaigns of the decade. These campaigns demonstrate the impressive breadth and depth of the work in the PR profession; the strategic thinking and the creativity that help clients cut through the communications clutter that defined the first ten years of the 21st century and capture the public’s imagination. Read More

Google's Nexus One is certainly a nifty device, and has generated more than its share of hype. But ultimately, Google's mobile strategy isn't about flashy hardware --- it's all about generating money from advertising, just like in the traditional Internet. Read More