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Happy New Year! To celebrate, I’m going to follow a time-honored tradition and invite you to make some resolutions. Let’s figure out a few things you can do to make your Web marketing more profitable in 2010. It’s a good time of year to assess your overall marketing plan, figure out what’s working and what isn’t and focus marketing efforts accordingly. Read More

As a marketing consultant to small and mid-sized companies nationwide, I spend a great deal of time talking to business owners about the importance of marketing and communications, and the tremendous value these functions can deliver for their enterprises – but only when orchestrated strategically and effectively. As part of these discussions, I often ask if a dedicated marketing plan is in place Read More

Is your small business a franchise, or are you interested in running a franchise? If so then you don’t want to miss the #smbiz Twitter chat on Tuesday, Jan. 5, 2010, from 8-9 pm ET. Join the first #smbiz chat of the new year for a special session focused on running a franchise. Joel Libava, The Franchise King, will be our special guest answering all kinds of questions that pertain to operating a Read More

Everyone writes and blogs about trends and predictions for the coming year, so we’ll join the crowd. John Arnold wrote about 10 online marketing trends for 2010 on Entrepreneur.com. We’d like to list them here and debate whether or not we agree with his assessment to “test, invest or rest” the tactics. Many we agree on but there are a few we disagree with so here’s our small business marketing ad Read More

Here are six great small business marketing ideas that are easy to implement for any entrepreneur. If a client sees an article that answers some of their key questions, written by an expert (YOU), they are more likely to trust your company. Here are a few suggestions on becoming an expert: Read More

As we enter 2010 many solopreneurs are facing an incredible amount of opportunity to grow personal businesses they’ve started or are about to start. Like entrepreneurs and even small business owners, solopreneurs are businesses that were started by people looking to be their own boss. Read More

Whether you are starting from scratch or seeking to grow an established business, public relations gives you the power to reach your target audience through highly credible, third-party sources. While there are dozens of ways to kick off a successful PR campaign, many businesses overlook the most obvious and close-to-home approach: philanthropy. Read More

Perhaps you have not incorporated social media into your business yet because you do not want to tarnish your brand by using a potentially risky public forum, or maybe you simply do not know how to use it effectively. Hopefully this article can provide some insights on how to supercharge your top line revenue through good, old-fashioned customer service, now tweaked for the social networking age Read More

If you work from home or if you're thinking of working from home, make sure you read this to get some great advice. Great tips from others who are working from home. Read More

Doing your own PR and marketing may take up some of your day but it can be worth your while. It can help you save money and establish a relationship with others that you meet while networking your business. Read More