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Most people assume that viral content is a matter of luck. Luck can play a part. Sometimes a piece of content happens to coincide with a relevant news event or it happens to get in front of the right influencers, and zoom, off it goes. But in reality, there are certain commonalities that most viral Read More

As 2015 drew to a close, I flew to Düsseldorf from London to close out NEOCOM, an annual event for multichannel retail and commerce. There I spoke about “retail re-imagined,” redesigning the online and offline shopping experience based on the incredible technology and behavioral trends playing out Read More